Want a sneaky way to get your foot in the door with local business owners and book them as high fee consulting clients? Then you need to hear the surprising story on how I've been using the new GDPR laws (that have been all over the news lately) to land $3,000/month consulting clients like clockwork.
This approach uses a cold 'legal warning' email that scares biz owners into accepting a free GDPR audit. I've been seeing a 70% response rate to this offer and using a 'complementary SEO site scan' to book them as $3,000 per month SEO clients (closing rate of 1 in 10, locked into annual contracts).
A 70% response seems unheard of in the consulting world, yet it makes perfect sense when you consider that GDPR is all over the news. There is a lot of confusion and fear as to what it means for US business owners, AND no one is approaching smaller local businesses about this potential liability.
Read on to learn how YOU can use the same email sales strategy I've been using to land BIG checks every month from clients, locked in for a full year:
Here's why this is a BIG deal for biz owners: On May 25th, 2018 a new law has gone into effect called the General Data Protection Regulation or GDPR. This law puts strict requirements on how a business handles their customers data and businesses may face fines of 25 million or 3% of their revenue (in fact Google and Facebook are facing fines of up to 9 billion on the very first day).
GDPR has been all over the news for months, and continues to pick up as more and more businesses are facing fines:
Businesses across Europe have been scrambling for months to make their websites compliant, while US based businesses are left guessing at what this law means to them, and if they can be held liable for damages. I've received several emails from US based consulting clients about it, and a quick search of industry forums like Reddit and Small Business Forums reveals that biz owners are looking for answers about potential liability.
The US has an agreement with the European Union on law enforcement. This means all of the European privacy laws can be enforced on US businesses and they are facing fines if their website is not compliant.
Now since the EU considers IP address to be 'Personal information' the visitor doesn't even have to purchase anything... Just browsing the website's front page is sufficient to expose the website owner to GDPR's authority.
Bottom line: US businesses are at just as much at risk as European businesses to this new privacy law.
An entire industry has sprung up overnight to help businesses around the world comply with these new regulations. Many of the big tech companies including IBM and Microsoft are charging fortunes for 'GDPR compliance services':
Small business owners are left uninformed about the risks they face with this law, and no affordable option to help them get compliant.
This need in the market creates a massive opportunity for local consultants to come in and provide the security that small businesses need. (The Verge reports that 90% of businesses are not GDPR ready).
Pro Tip: Blocking EU Traffic Is Not Enough
Simply blocking web visitors from the EU doesn’t stop any European citizen who is visiting the states from browsing your website (especially a problem in New York, Miami, Chicago or any other euro-tourist heavy city). PLUS European citizens are using VPNs to hide the fact that they are browsing from Europe (Since many American news site have been blocking EU traffic) and if they land on your or your clients site, then you are held liable for the information that is collected.
Personally, I've been ignoring all the news about GDPR until I started to get emails from my clients, nervously asking if their websites are putting them at risk of being fined. I've gotten about a dozen emails, just like the ones you see here:
Apparently, all the doom and gloom about it in the news has people rattled, so I decided to do some research to see if other business owners are as worried about this law as my clients were. Sure enough, a quick search of leading business forums turns up hundreds of biz owners turning to the internet to look for answers about this liability:
Speaking to a few attorneys about it, I found out that US businesses are indeed at risk and most companies currently being fined are based in the US. Luckily, it's fairly cheap to hire someone to make a website compliant with GDPR and there are already a flood of free WordPress plugins out there that do all the work for you.
This gave me the idea to see if I could scare some business owners about the new law, and maybe earn a few bucks installing these plugins on their site. I started emailing random businesses with subject lines like "You're getting sued" or "Legal Action: Your site is in violation of GDPR"...
As you can imagine, I got some frightened (and heated) replies from the business owners.
This approach struck a nerve, and after testing I found the right combination of fear and professionalism that got business owners responding in a scared, yet productive way. The body of the email gave a brief summary of the fines they are facing and offered a free GDPR audit of their site that would tell them the changes they need to make to become GDPR compliant.
The email got a 70% response rate, with most biz owners taking up the offer for an audit.
Once they agreed, I used a checklist that my attorney provided me to mark off everything that was wrong with their site and needed changing. Takes about 45 minutes to go line by line through the checklist and check off the things they were missing. I sent the checklist back to them along with an offer to do the work for them in implementing the changes. This worked well, and I earned a few hundred bucks from each client that agreed to implement the changes.
Servicing was as easy as installing a few WordPress plugins, or paying an outsourced programmer to implement the changes if the client used a non-WordPress site. (I switched to only targeting clients who are using WordPress, since there was less cost involved and most websites are WordPress anyway).
During one of the GDPR audits, I noticed that the client's site was not even appearing in Google's results and could use some major help with it's SEO. I ran the site through an SEO site scanner to generate a report on what they needed to not only get in Google, but to get to the first page.
The client was thrilled to not only receive their free GDPR checklist, but also a comprehensive SEO report that outlined how to get their site to first page of Google. He was so impressed with all the work I was doing for free, that he immediately signed up for my monthly SEO program at $3,000 per month (I threw in GDPR compliance as a complementary bonus.)
The surprise SEO scan is a generated report that points out all the things a biz owner needs to do to their site to achieve first page ranking. It takes about 5 minutes to generate online and uses this free value to sell clients on a $3,000 package to have all the work 'done for them' every month. The best part is, the agency I use to generate these reports will do the work at a fraction of that $3,000 fee and GUARANTEES first page results for your client.
I've been using this SEO scanner for years to book my SEO clients, but I've never had results like the ones I've been getting by first offering a GDPR audit. In hindsight it makes perfect sense: Getting their attention with a free GDPR audit makes you stand out from every other agency that is only pitching SEO.
Offer the biz owner a free GDPR audit to build rapport and give them the surprise bonus of an SEO 'audit' as well. Seeing all the work you've put in not only builds trust and confidence in your service but makes them feel obligated to hire you (based on a well-known concept in sales persuasion: Reciprocity).
Since that time, I've been including an SEO scan along with every GDPR audit I send back to prospects which have been closing $3,000/month clients (locked into annual contracts) ever since. The sale is practically closed once the clients see all the value you have provided them.
As I mentioned before, all the SEO work is handled by an SEO reseller so you can focus on booking more clients and building your recurring monthly income rather than working on servicing them.
After spending the past few months perfecting this method, I've gotten the entire sales funnel down to a series of copy-paste emails that I use on every business that gets approached.
This system is so effective, I've decided to package it up into a done-for-you program that anyone can use to book $3,000 monthly clients for their business. After all, 90% of businesses in the US are NOT GDPR ready which means there are far more clients out there than there are consultants who can ever help them.
I've made this system to be as 'effortless' as possible by making the entire process copy and paste. If you can follow 4 simple steps, you can land your first $3,000 monthly client by the end of the week:
Step 1: Use my 'shock and awe' email templates to send cold emails to local businesses owners warning them about the new GDPR regulations. These emails are getting a 70% response when sent to the right prospects (lead sources included in the course).
The emails sell the biz owner on a free GDPR audit that makes sure they are not at risk of fines for not complying with the new privacy laws. The response to this email is overwhelming:
Step 2: Use the included GDPR checklist to mark off all the changes the client needs to make to their site to become GDPR compliant.
THEN use the free SEO scanner which generates an SEO report, complete with all your information, and lists everything the client must do to guarantee first page ranking for their website:
Step 3: Send the prospect both reports along with my proven sales pitch to close the deal and lock them into a $3,000 monthly contract.
Payments are handled automatically via PayPal, and the clients are locked into an annual contract. All the work is handled by the reseller agency and outsourcers.
At $3,000 per month, it only takes 3 new clients to earn a 6-figure annual income.
This package has everything you need to get you there... Whether you are looking to land a handful of clients to earn some spare money each month to pay off some bills or you want to build a consulting empire earning millions of dollars each year.
First, you're getting all of my copy-paste email templates that take you from first contact with a potential client, all the way to closing the sale and locking in your payments:
BONUS: Email rebuttal book for every way a client can say NO - Turning every NO a client gives you into a YES is the secret to selling any service. Only about 10% of the clients you book will sign up without asking questions or giving a rebuttal to your sales pitch. Handling these questions and objections allows you to close the other 90% and is what separates successful consultants from the one's who are constantly struggling to find the 'low hanging fruit' clients. I've included a complete rolodex of excuse busters that will help you overcome any objection and close more sales including:
NEVER again get stuck looking for the right words to overcome a client’s objection, and go into any sales situation (over email, phone, or in person) with the confidence that you have ALL the answers.
You're also getting the GDPR checklist that I use to audit my client's websites, and to ensure they stay compliant:
Simply check off the items as you go through their site in about 38 minutes (I clocked myself) and send it back to them.
This checklist sells them on paying $500 to have you fix it for them (which can be outsourced for less than half that). I usually waive this fee when they sign an annual SEO contract.
This is the number one SEO agency in the world and offers a private white label program for any consultants who want to earn money selling their services. YOU charge clients whatever you want, and just pay a small fee to have them manage all the details. GUARANTEED first page ranking to your clients.
The benefits are HUGE:
This report is branded with your name, your contact information, your logo, and your prices. Give this report to the client along with my proven SEO consulting sales pitch and you will land $3,000 monthly consulting clients like clockwork.
You're also getting my dedicated guide on outsourcing GDPR Services:
I've also included a detailed tell-all guide that walks you through all the tricks and tips that I had to learn the hard way when using this method to attract clients. I've spent hours crawling through the GDPR documents, talking to attorneys, trying out plugins, and finding ways of explaining these laws in plain English to clients so they understand it and the importance of buying my service.
You get to take advantage of my research with the cliff notes version on these complicated new laws. Inside you'll learn:
I've been working on a new master class recently on conversational selling... The ability to walk into any business and walk out with a paycheck strictly through casual conversation.
When you invest in the Effortless GDPR Consulting Profits system, you are getting a first edition copy of my conversational selling report. The sales secrets contained in this guide have NEVER been released before and won't be seen again until I complete my master class later this year.
Think about it: how many restaurants, mechanics, barbers, hair salons, doctors do you visit on a weekly basis and interact with? What would it be like to walk into these businesses and walk out with a check in hand just by striking up a conversation with the owner? Think of how many clients you could have, an easy 6-figure income without any cold calling, mass mailing, just by exploiting the network you have around you.
If you are not getting checks from the businesses, you already frequent... You are leaving money on the table.
Inside this super bonus guide you'll learn the 3 simple questions to use in conversation that will get any local business owner to commit to a GDPR audit of their website.
I still remember the first time I used these techniques to land a consulting client, my wife's reaction was PRICELESS.
I was sitting in the waiting area of my wife's hair salon, waiting for her to finish her hair cut. I struck up a conversation with the owner using one of my 'opinion openers' and ended up with a $1,200 check to help fix their website and Facebook page. My wife heard the whole conversation and couldn't believe how smooth I sounded (little did she know I was using pre-written lines the entire time).
These days she simply rolls her eyes when she hears me use the same sales script everywhere we go... She's heard the same thing for years and can't believe that it works every time.
You'll get your hands on the exact word for word pitch I've been using for years, as well as tips on the right timing, tonality, and delivery in the super bonus report.
Listen: The Effortless GDPR Profits system is hands down the easiest way to land consulting clients. This sales pitch is one of the highest converting cold approaches I have ever seen, and the time to capitalize on it is NOW while GDPR is still fresh on the minds of prospects.
I am so confident in this sales process, that I am willing to personally guarantee that it will work for you (details on my guarantee below)
First picture this: Over the next week you send out just 10 emails in your spare time. Maybe in the morning with your coffee, or at night before you go to sleep. Use the lead sources in the guide book to find targets and the included email templates to write the emails.
Within 2 days, you can expect 7 replies to the initial email looking to find out more. Offer each one an audit (Again copying the reply straight from my templates)
The next day you've booked 4 GDPR audits. It takes about 40 minutes to go through their site and check off all the items they need to fix in the included checklist. This will be a lifesaver for the client and give them the peace of mind they are looking for (especially after reading your first hard-hitting email.)
Run their site through the free SEO scanner to generate a done-for-you report on how they can get their site to the first page of Google. Send both audits back to the clients who requested them, along with the included sales pitch.
About 1 in 4 clients who get the report will sign up for the monthly SEO package at $3,000 a month, auto-billed and locked into an annual contract.
All you have to do is take a portion of the fees you collect each month and pay the SEO agency who generated the report to do all the servicing.
Sending 10 emails per week averages 1 new client every week, or 4 clients a month.
That's $12,000 in recurring monthly fees... (4 weeks X $3,000/month per client)
$24,000 the second month…
$36,000 the third...
And after 4 months of work, you're looking at $48,000 in monthly fees that are locked in for an entire year.
Imagine waking up the first of every month knowing you've secured $48,000 in payments that month. All your bills are paid, AND the clients are happily being serviced by one of the top agencies in the world. YOU can focus on building your business or taking the time for yourself and doing the things you love.
These emails and checklists have a lot of sneaky NLP sales tactics built in that you will learn about in the guide (or just put to work for you by copy and pasting)
Sure, these emails are edgy and invoke a passionate response from the biz owners who receive them... But they are also crafted in a professional manner that builds rapport and trust to set the stage for a working relationship. It's easy to screw this up and go overboard getting a negative or even angry response from the prospect (many of my early attempts garnered this very response).
Stick to what is working and has been figured out through rigorous testing.
And even if you took the sales lessons on this page, tested them over a few hundred emails and managed to land a handful of clients you wouldn't be able to deliver on what you promise them. Guaranteeing GDPR compliance AND ranking on the first page of Google MIGHT land you the client...
But Delivering on your guarantees is what keeps them paying month after month.
Fail to deliver because you couldn’t figure it out, or you hired the wrong outsourcer means YOU are left holding the bag. YOU have to take the angry phone calls and send the clients refunds (then explain to your bank or PayPal why you are refunding so much money, possibly never allowed to collect payments again).
Investing in The Effortless GDPR Consulting Profits System allows you to cut the learning curve and start earning profits immediately without having to worry about angry clients or under delivering on your promises.
Let me make this investment a no brainer for you by taking away all the risk.
I'm so confident that this will work for you that I am personally guaranteeing your results.
If you are not completely satisfied for any reason just shoot me an email with your transaction ID and the word 'refund' and I will send you back every penny. You can even keep the course and all the bonuses as my gift to you for trying it out.
Your investment is secure, and you have NOTHING to lose.
I'm planning to sell this system over webinars over the next few months at a price of $197. I'm sure you'd a agree that $197 is a bargain for everything you are getting in this done-for-you package.
Before I do that, I want to get more case studies and testimonials from more consultants who have put this to the test and landed clients using this method. And so, I'm giving away a handful of pre-release copies at a significant discount to my previous customers to get that feedback.
If you are willing to put this to work AND contact me with your results once you've used this system, you can have a copy at the discounted rate.
Sound fair enough?
Click the button below to lock in your pre-sale discount:
- Luther Landro
P.S. The sooner you get started offering this the better... GDPR is still fresh on everyone’s mind and you can be the first to offer audits to local businesses in your area. These emails work because they stand out and no one is using this approach yet. Everything you need is here so there is no guess work, you can copy and paste your first email tonight.
P.P.S. You can sell to businesses in Europe as easily as you can sell to companies in the US (this email REALLY scares EU clients). I've included a section on selling to European clients in the guide including the best cities and countries to target, how to collect recurring payments in any currency, and how to lock them into annual contracts. This service has opened the flood gates in my business, brining me more clients in Europe that I ever had in the past.
Q: Are US companies affected by the GDPR laws?
A: YES! The US has an agreement with the EU that makes GDPR and other laws enforceable in the US. Any business that may get visitors from the EU whether they are browsing from their home country or are visiting the country (common in big cities like New York, Miami, Chicago areas) is subject to the rules of GDPR.
Q: Can't businesses just block all traffic from the EU?
A: NO! Many people in Europe browse the internet using a VPN which hides their location. This makes blocking them impossible. It also doesn't stop EU citizens who are visiting other countries from browsing the site, making them vulnerable to a GDPR violation.
This is a common misconception among US website owners and can be a big selling point to local businesses owners who mistakenly believe they are protected.
Q: Does this work outside the U.S.?
A: YES! As long as you can open a PayPal account you can earn money as a consultant... no matter where you live. All the details are provided in the course. I've had incredible luck selling to both EU and US companies and it doesn’t matter where you are.
Q: Can I do this all from my computer? (Or do I need to go door-to-door to sign up businesses?
A: YES! You can do it all from your computer. Remember, business owners are busy, too, so they’re happy to avoid a face-to-face meeting and get signed up over the phone or email via PayPal.
Q: Is there any upsell or OTO?
A: Everything you need to get started as a consultant for local businesses is included in this program. NO Additional purchase is needed to make money! After purchasing you will have the option of buying extra sales materials to help you grow your business, yet these are only needed if you want to grow your business beyond 6-figures.
Q: Can I get private coaching?
A: Yes! I will partner with you and help you launch a product of your own similar to this one. The cost of this coaching program is $2,500. If you are interested (and can afford my fee) give me a call and I will give you all the details 212-203-0374.
Q: Are there any other costs involved?
A: NO! You can get started as a consultant with no other out of pocket expense. I handle my entire business from my Gmail account, which is a free email provider. All it takes is a few hours work each week sending out these emails to see results
Q: How much money can I make?
A: There is no guarantee you will make any money when trying to sell services to business owners, in fact most new consultants don’t make any money at all because they take little action and give up quickly.
That said, my coaching students have been earning anywhere from a few thousand dollars per month to over 7 figures a year selling consulting services to local business owners over emails. It all depends on how many clients you are willing to work with:
Q: How do I get paid?
A: This program will teach you how to invoice business owners through PayPal and bill them every month. Once set up, you never have to worry about collecting money from your clients, everything is handled securely and automatically by PayPal.
Q: How fast can I get paid?
A: How fast you can get paid depends on how much action you take. First time consultants have been getting paid in as little as 36 hours from starting when they follow the instructions.